Brand architecture and packaging design for Zane's Wholefoods.
A new parent brand was designed to represent the brand's core values of quality ingredients and service, while also acknowledging the deep family heritage.
Some existing elements were re-purposed and re-used in the new brand suite (e.g. colour palette,  original coffee bean logo, the hand drawn styling) so as to maintain recognisability and create visual continuity for customers.
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