Refresh the FUEL visual identity to inject new energy into the brand and reflect their position as a high-end premium service provider, as opposed to simply being a bike mechanic for hire. Focus on the existing high-grade customer and highlight this as FUEL’S niche, while also appealing to a new, younger demographic.
Considerations for the rebrand were:
- Bespoke offerings, service specialists
- Handled-with-care for high-end customers who expect the best
- Capture the feelings and emotions you experience when out riding your bike
- A strong influence of nature
- Futuristic / sci-fi overtones
- Business appeal for the future.
- Bespoke offerings, service specialists
- Handled-with-care for high-end customers who expect the best
- Capture the feelings and emotions you experience when out riding your bike
- A strong influence of nature
- Futuristic / sci-fi overtones
- Business appeal for the future.
