The Bakery repositioned as a full-service Creative Agency who specialise in video marketing and communications, as opposed to simply being a production team for hire. They now provide substantial consultancy and strategic work in front of any creative direction, production and deployment.
The aim of the rebrand was to create a more grown up, sophisticated ‘look and feel’ that represents this new company direction, that will also stand the test of time and personify the brand well into the future.
The Bakery wanted to bring a fresh perspective to their work, while staying true to their roots.
The Bakery wanted to bring a fresh perspective to their work, while staying true to their roots.
Considerations for the rebrand were:
- Classy and elegant
- Reliable and trustworthy
- Mature and stable
- End-to-end service delivery
- Human-centric connection
- Specialists in their field
- Masculine and feminine balance.
- Classy and elegant
- Reliable and trustworthy
- Mature and stable
- End-to-end service delivery
- Human-centric connection
- Specialists in their field
- Masculine and feminine balance.
The results were loved by the client and their audience.
